The Studio Ballard Plans

The Missing Middle

There is a clear gap in the American home design market. Most buyers begin on the large plan-aggregation websites, sorting through thousands of generic house plans. These designs work for typical suburban developments, but they rarely offer the character or contextual sensitivity needed for historic neighborhoods. The “historic styles” offered online are often standard plans with superficial period details.

Hiring an architect can solve this, but full architectural services typically add 10–15% to the cost of a home. As a result, architects often work either with high-budget clients or on complex sites—narrow lots, steep terrain, or other challenging conditions. Many homeowners are left in the middle. They want a home tailored to their lives, influenced by current design trends, yet mindful of long-term resale value. It’s a common paradox: how to achieve thoughtful, individualized design without the cost of fully bespoke architecture.

Studio Ballard exists to bridge that gap—helping clients separate trends from timeless design and create homes that are both personal and enduring.

Option 1: Choose one of our pre-designed plans (with the possibility to tweak it)
We’ve put what we consider some of our best plans here. These have evolved over time, re-worked with builders and individuals to make the most of every space.
Generally, around $1.00 per square foot

Option 2: Modify an existing plan
The plans here are not our only plans, but maybe we have just the right plan already. Let’s talk about your needs and then we can present you with a few ideas that we can work from. This is a tried and true method that allows you to get a uniquely suited solution. Generally, starting around $1.50 per square foot.

STEP 3: Start on a new plan
Sometimes we don’t have a good ready made solution to your design problem. That’s good, or it might get a little boring around here. We love to tackle new design problems, styles, and types of residential projects. And you’ll love your unique home. Generally, starting around $3.00 + per square foot.